Founded in 2014, Michino is the eponymous brand of the paris-based Japanese designer, Yasu Michino. Michino is about qualitative women’s leather goods marrying innovative shapes, attention to detail and function. They are designed for everyday life. Each collection, Michino chooses a new destination as principal source of inspiration and through these voyage, the designs reflect the choice and lifestyle of the modern woman – travelling, discovering new places and sharing her vision through her style.
Michino is also the culmination of Yasu Michino’s time at some of the world’s biggest maisons, including Yves Saint Laurent, Givenchy, Sonia Rykiel, Nina Ricci and Delvaux. Born in Tokyo, based in Paris since 2003, and having lived in Beijing, Hong Kong and New York, his international experiences contribute to the brand’s philosophy: to create collections by encounters and discovery and to inspire others along the way. Michino bags unite utility and luxury, employing the finest materials and traditional leather craftsmanship.